Combining sports and music into a new franchise for a series of mega entertainment events allows us to promote across our flywheel - listen, watch, attend, engage and transact. 'We are proud to partner with Paul and his team on Social Gloves, the biggest boxing competition between TikTokers versus YouTubers.

Every model that we're seeing is tracking this to be the largest PPV event in history.' Every component of this singular moment is architected to be a larger than life spectacle and drive viewers across the planet through all social media platforms. 'This event is a perfect storm of celebrity, social media, technology, digital marketing, pop culture and, at the end of the day, good old Hollywood 101 celebrity and industry magic. There we saw that the rabid international fan base of these social media moguls drove more audience and sales than traditional legacy professional athletic events,' said executive producer Paul Cazers. 'This promotion is the culmination of every key learning I've experienced being at the very forefront of the social media industry, including the first ever social media PPV event, Logan vs KSI, which I helped put together. The first in a series of major upcoming Social Gloves events planned in partnership with LiveXLive, 'Social Gloves: Battle of the Platforms' is executive produced by social media visionary and elite Hollywood playmaker Paul Cazers and is represented by entertainment attorney Jason Ziven at Sanders Roberts, LLP. The colossal event will also include live musical performances by some of the world's biggest pop and hip-hop stars, to be announced in the coming weeks, all culminating in a legendary day and night of live pop culture entertainment. Austin McBroom, founder of The ACE Family, will square off against TikTok star and teen idol Bryce Hall for the main event, with additional matches featuring Danny Duncan, DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Tanner Fox, Tayler Holder and Vinnie Hacker. 'Social Gloves: Battle of the Platforms' is a one of a kind, unprecedented live PPV entertainment mega event that will include a Gatsby-esque over-the-top production boxing competition pitting the world's largest social media stars from YouTube against the new icons from the explosive TikTok platform.

Social gloves stream